About Our Directors


John and Cheryl Webb are the Founders and Executive Directors of Blue Rose Ranch, Inc., a working horse ranch and rescue located in southeast Colorado.  John and Cheryl’s awareness of the needs of horses grew from years of work in the horse industry in the Denver area and a life-long love and respect for the intrinsic value of animal life.  John’s extensive background in business led to a solid organizational structure enabling Blue Rose Ranch to have dramatic impact on the horse rescue industry from inception.  Blue Rose Ranch began operation in 2007 and has exceeded all original business plan projections.  The Horse Retirement Community Division of Blue Rose Ranch was initiated to provide a solution for horse owners needing a place to retire their beloved equine friends. John and Cheryl nurtured into fruition the concept of Natural Horse Ranching which is the cornerstone operating model at Blue Rose Ranch.  Blue Rose Ranch also initiated nationally the prototype models of Sustainable-Only Expansion and Rural Partnering for the horse rescue industry.

The Webb’s maintain a debt-free lifestyle as a result of a lifetime commitment to borrowing only for short-term, well-reasoned occasions where borrowing is positively secured with collateral.  All contributions to Blue Rose Ranch and all ranch-generated income is utilized for the rescue of horses and the operation of the rescue facility.  The Webbs receive no income from Blue Rose Ranch, Inc. or from ranch operations.

John has successfully operated businesses and nonprofit organizations for many years.  He is a private pilot and the state’s southeastern area representative for the Colorado Pilots Association.  John also serves as Board Treasurer for the Colorado Unwanted Horse Alliance.  Cheryl, after a long career in education, now devotes her efforts to the rescue of horses.  She grew up with horses and was the lead rider (Major) of the Westernaire Varsity Red Team.  In addition to her career in education, Cheryl has worked for both the US Congress and the Regional Hospital in southeast Colorado because of her exceptional organizational, grant writing, and project management skills.

John and Cheryl cordially invite you to visit Blue Rose Ranch and discover first hand why we provide the perfect, high quality, affordable opportunity for your horse’s retirement years.

“The special bond between people and horses is often referred to as love; horses know it as leadership, safety and trust”   - John and Cheryl Webb